How to Discover your Customers

- hosted by SUND Hub for UCPH Innovation hubs

In this workshop, we will focus on "Getting out of the building and engage with your key stakeholders" – a key activity in your journey towards:

  1. Understanding the root cause of the problem
  2. Define the desired behavior and impact
  3. Identify barriers and
  4. Developing a viable solution.

When you want to solve real problems with your solutions you will experience that problems are often complex and caused by many factors. Ensuring a good method for collecting data; Asking the right questions to the right people is key. This session will include an introduction to stakeholders analysis.


Understanding customer needs: In order to create relevant and valuable solutions it is key to understand the target group’s needs, challenges and motivation. This presentation will give a short introduction to applied qualitative research, why deep insights into the target group is important and some inspiration and advice on how to carry out research.         

Speaker: Catja Nilsson is an experienced project manager and has worked extensively with qualitative research, development and strategy projects. She has international experience with project management and ethnographic fieldwork form China, UK and Brazil.

Who can join:
Teams and startups from SUND HubSCIENCE Innovation Hub and Human & Legal Innovation hub have priority. Others can register if spots are available.

Registration is mandatory
Please register before September 13th as we have limited spots because of the covid-19. Register here

The event is financed by EIT Health